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Affiliate Marketing
Within recent years, Affiliate Marketing has become one of the most popular
and sought after online marketing methods. A well managed and executed affiliate
program can not only boost a site's traffic several fold but also generate
many more sales than would be otherwise difficult for that site alone. At its
core, Affiliate Marketing is a system of revenue sharing between one site,
the affiliate, and another site, the advertiser. The affiliate is usually a
publisher whose website's ads feature content designed to drive traffic to
the advertiser's site. The affiliate will then receive a fee based on the amount
of traffic generated, sales made and/or leads produced.
Sozon's Affiliate Marketing Service is uniquely designed to make the most of the affiliate system. We have in-depth experience ranging from technical set up to commission structuring and affiliate partner recruitment. All of these steps are vital to the success of any affiliate program.
Sozon also provides our clients with comprehensive and easy to understand affiliate reports to help you track progress, affiliate sales, and to aid in deciding on the proper affiliate strategy optimization.
Campaign Planning & Optimization
At the heart of any affiliate campaign
is the planning process. A properly orchestrated campaign will be structured
to garner the maximum possible profit from having an affiliate program set
up. At Sozon we take an approach that assumes, “if you are making only 70%
of what you could be, you are actually loosing 30% of your profits.” Another
important step in the affiliate campaign is its optimization: making the most
out of its structure.
Affiliate Program Management
The simplest math will quickly reveal the benefits
of a properly managed affiliate program. By increasing the number of active
affiliate partners by even moderate amounts, potential conversion numbers can
skyrocket. This is due to the cumulative nature of increasing active affiliates;
the effect compounds. This is also where a lot of inexperienced merchants take
a bad turn. While employing a profitable affiliate program is admirable, Sozon
takes affiliate program management one step further; we strive to make your
affiliate program into the single largest profit-generating internet strategy
your company engages in.
Affiliate Recruitment
Although a large part of your affiliate program will
be fully automated – leaving you to simply approve or reject the transactions
made – it is imperative that new affiliate partners be constantly recruited
to your affiliate pool. This is the pro-active approach to running the affiliate
program that Sozon practices. By recruiting selected sites, your affiliate
program will grow much faster than it would if simply left on automatic-pilot.
Reporting & Analysis
In order to optimize your affiliate campaign, its
results and performance indicators need to be thoroughly understood and analyzed.
Sozon can generate comprehensive monthly reports on the status and performance
of your affiliate program. We combine available data with other analytical
tools to further research the makeup and character of the traffic generated
from your affiliate partners. With proper analysis, strong and weak points
of your affiliate program can be identified and corrected.
International Affiliate Management
Through its extensive international network
of partners, Sozon possesses an exclusive ability to manage affiliate programs
not only in Japan but also throughout Asia. This can vastly improve the performance
of an internationally-run affiliate program, as well as making program management,
optimization and reporting easier and more efficient.
Contact us to learn more about how we can improve your results in Asia.
