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Online Media
Performance marketing and driving results online is the basis of the Sozon
philosophy; this extends to helping our clients find a cohesive approach towards
establishing a customer's brand and implementing other advertising programs
online.
Sozon provides an integrated range of media services designed to help customers reach, target and communicate with their consumers online. Sozon has extensive relationships with the major Ad networks, portals and premium websites in Japan and has extensive experience in planning and incorporating advertising campaigns that will support your other marketing initiatives and objectives.
We also offer a range of custom advertising solutions across other channels, such as blogs and mobile services; Sozon has widespread experience in creating appealing and unique online advertising opportunities for our clients that help them achieve their goals.
Digital Media Campaign Planning
Your online advertising budget is an investment
and thus, should be treated like one. Once again, proper planning is the key
to success. Sozon has a separate dedicated online media team with many years
of international online media experience that constantly monitors performance,
prices and any trends that may influence your account's performance. Combined
with our tracking solutions the results can quickly be checked against the
original plan to see their performance.
Media Planning/Buying
Buying media is a focused skill which requires a thorough
understanding of your target clients, consumer behavior, the media, and the
criteria used to measure the value of website positioning. Sozon's team of
specialists analyze the major advertising media options, determine how to target
media to meet your online advertising needs, project advertising results in
advance of your online advertising campaign. At Sozon, we have the tools necessary
to make informed media buying decisions, which will lead to increased profitability
for your organization.
Creative Design & Execution
The most important parts of an online media
campaign still adhere to the classic principle of AIDA (Attention, Interest,
Desire and Action). By not capturing the viewer's attention, there is really
no way of realising the other three steps. This is why proper creative design
is so important. Sozon works with some of the best designers in the business
to make sure the design and creation of your online ads works. From simple
banners, landing pages to mini-web sites, Sozon's graphic team and a network
of experienced copywriters and artists can ensure that the creative execution
of your online advertising stays far above your competition.
Mobile Strategy
Japan is famous for its cell-phone culture. Its use is far
more extensive than in most other countries. Here mobile advertising is not
just another tech gimmick. Being relatively new, this particular medium still
offers some of the best ROI in internet marketing. Through its extensive know-how
of new technologies, Sozon possesses the capacity to properly manage your mobile
advertising strategy.
Contact us to learn more about how we can improve your results in Asia.
